Marketing and Development Risk Prediction of Highway Leisure Industry in West China from the Perspective of Circular Economy

Fang Wang

Ekoloji, 2019, Issue 108, Pages: 663-668


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In order to achieve the goal of harmonious coexistence among society, economy and ecology, and to ensure a virtuous circle of economic development and ecological improvement, this paper proposes a risk prediction method for the development of highway leisure industry in West China from the perspective of circular economy. The theory of circular economy basically includes the theory of sustainable development, the theory of ecological economics and the theory of environmental capacity. It is mainly to realize the double cycle of production and consumption. Based on the principle of indicator system construction, this paper constructs the indicator system of behavior risk for the main body of highway leisure industry in West China through extensive questionnaire survey. The differential equation model is used to predict the behavioral risk of highway operators in West China. The predicted data are processed by means of cumulative reduction to obtain the predicted value of risk. The test results show that the risk prediction model can calculate the behavior risk prediction of the main body of the highway leisure industry in West China.


circular economy, highway leisure industry, marketing, development risk, prediction, marketing risk


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