Evaluation and Implementation of Environmentally Conscious Product Design by Using AHP and Grey Relational Analysis Approaches

Yong-Sheng Tan, Hui Chen, Song Wu

Ekoloji, 2019, Issue 107, Pages: 857-864, Article No: e107101


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With the increasing societal awareness of environmental conservation and laws of environment protection are rolling on and on by governments around the world. Green design become a critical consideration in new product development for more and more companies. However, there are still companies that give up implementing green initiatives because the increasing cost of manufacture or materials. This study proposed that green design need to base on comprehensively consideration of environmental performance and the market value. The rough-cut life cycle assessment, which is more feasible for small and medium enterprises, replaced traditional full life cycle assessment Trade-off model was then applied to evaluate the market implementing value with benefits, opportunities, costs and risks as criteria. For green design alternatives, Gray Relational Analysis (GRA) integrated with Analytical Hierarchy Process (AHP) was used to rank the priority order, which provides an optimized decision-making tool for small and medium enterprises to implement green initiatives in new product design processes.


green design, rough-cut LCA, AHP, GRA


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