Analysis of Behavior Choice Willingness of Rural Land Transfer and Ecological Farming in the Perspective of Farmer Cognition

Bin Guo, Dongliang He

Ekoloji, 2018, Issue 106, Pages: 935-943, Article No: e106148


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Under the macro environment of raising farmers’ income, rural land transfer and part-time farming is not only the inevitable trend of the development of China’s agricultural modernization, but also the inevitable choice to promote farmers ‘welfare based on the household survey data,. From the perspective of farmer cognition in ecological farming, this paper depicts that the farmer needs to consider certain principles unique to ecological farming: a) food production should be ecological in both origin and destiny; b) integration of species that maintain ecosystem services whilst providing a selection of alternative products; c) minimize food miles, packaging, energy consumption and waste; d) define a new ecosystem to suit human needs using lessons from existing ecosystems from around the world; e) apply the value of a knowledge-base (advanced data base) about soil microorganisms so that discoveries of the ecological benefits of having various kinds of microorganisms encouraged in productive systems such as Forest Gardens can be assessed and optimized; for example in the case of naturally occurring microorganisms called denitrifies. The results showed that the factors of sex, age, education, professional skills, land area, household agricultural income, non-agricultural income, consumer spending, difficulty of obtaining employment information and channel, professional training (reeducation) opportunities have a significant impact on the behavior choice willingness of the rural land transfer and part-time farming. But the other factors are not significant. On the other hand, it illustrated that ecological farming includes organic methods which regenerate ecosystem services like prevention of soil erosion, water infiltration and retention, carbon sequestration in the form of humus, and increased biodiversity.


ecological farming, farmer cognition, rural land transfer, behavior choice willingness, theory of planned behavior


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