A Study on the Relationship between Corporate Social Responsibility Strategic Process and Operational Performance of Multinational Manufacturing Enterprises under the Perspective of Environmental Management

Xue-Liang Pei, Xiao-Li Man

Ekoloji, 2019, Issue 107, Pages: 779-788, Article No: e107092

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Abstract

Under the effects of economic globalization and environmental protection & social problems in the post-crisis era, the corporate social responsibility (CSR) strategy and activities are gradually emphasized in multinational manufacturing enterprises. Accordingly, the theoretical relationship among CSR strategy, CSR activities, and operational performance is proposed in this study, and the moderation effect of external environmental management on the relationship is further discussed. Based on the survey data of 598 manufacturing enterprises from 22 countries and regions for 2013 International Manufacturing Strategy Survey (IMSS VI), the empirical research results reveal (1)significantly positive effects of CSR strategy on internal CSR activities and external CSR activities of multinational manufacturing enterprises, (2)remarkably positive effects of internal CSR activities and external CSR activities on efficient performance, flexible performance, and cost performance in the operational performance of multinational manufacturing enterprises, and (3)partially notable moderation of external environmental management on the relationship between CSR activities and operational performance of multinational manufacturing enterprises. On one hand, this study expands the theoretical research on corporate social responsibility; on the other hand, it presents certain practice value of the formulation and practice of CSR strategy in multinational manufacturing enterprises.

Keywords

environmental management, corporate social responsibility strategy, corporate social responsibility activities, operational performance, multinational manufacturing enterprises

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